From a single retail store in Guangzhou in 1998 to a professional mobile accessories brand covering over 200 countries and regions today — CELEBRAT has spent 28 years building a supply system that distributors can rely on. Discover why more and more distributors and resellers choose CELEBRAT as their long-term partner.
CELEBRAT: 28 Years of Focus on Mobile Accessories, Building a Global Brand Supply System
For mobile accessory distributors and resellers, choosing a Chinese supplier involves far more than comparing unit prices.
A brand worth building a long-term partnership with should offer:
- Decades of industry experience
- A stable and reliable supply chain
- Continuous product innovation capabilities
- Multi-regional market operation experience
- A well-established distributor support system
Founded in 1998, CELEBRAT has been dedicated to the mobile accessories industry ever since. Starting as a single offline retail store in Guangzhou, it has grown into a professional mobile accessories brand serving global markets.
With 28 years of industry expertise, CELEBRAT has built a complete industrial system covering:
Product R&D + Manufacturing + Brand Operations + Global Sales + Channel Partnerships
Today, CELEBRAT products reach over 200 countries and regions worldwide, with established partnerships with distributors in more than 50 countries and regions.
Explore CELEBRAT’s product range:
👉 https://www.celebrat.com
1998–2009: Rooted in the Chinese Market, Building a Global Foundation
In 1998, CELEBRAT’s parent company — Guangzhou Yisen Electronic Technology Co., Ltd. — was founded by Huang Xihe and Liu Xinling in Guangzhou.
The company began as a physical mobile accessory retail store. Through direct engagement with end consumers and the retail market, it accumulated essential industry know-how, including:
- Consumer demand insights
- Product quality control
- Market trend analysis
In 2003, Yisen officially launched its international trade business, with products first entering:
- South Asian markets
- Southeast Asian markets
- Middle Eastern markets
By 2005, after years of global expansion, CELEBRAT products had entered more than 10 countries and regions, including:
- UAE
- India
This phase laid the groundwork for subsequent global growth by building valuable overseas market operation experience.
2010: Transitioning from OEM/ODM Manufacturer to Self-Owned Brand Operator
While many Chinese manufacturers remained focused on OEM contract manufacturing, CELEBRAT chose a path with greater long-term value — building its own brand.
In 2010, the company executed a critical strategic upgrade:
From OEM/ODM manufacturing → OBM (Own Brand Manufacturing) operation model
Strategic investment priorities shifted to:
- Brand building
- In-house product R&D
- Industrial design
- Global marketing and promotion
For distributors, this transition means one thing:
CELEBRAT not only has manufacturing capabilities — it understands how to help partners build competitive advantage in their markets.
A great partner delivers more than products — it delivers brand value.
2013–2018: Strengthening R&D Capabilities and Accelerating Global Market Expansion
The period from 2013 to 2018 marked rapid growth for CELEBRAT.
Continuous R&D Upgrades
The company established its brand operations center in Guangzhou and steadily expanded its R&D team. During this period:
- A comprehensive product R&D system was established
- Innovative products were consistently launched
- Over 80 product patents were secured
Across categories including:
- Audio products
- Charging products
- Smart electronic devices
- Mobile peripherals
Active Participation in International Trade Shows
CELEBRAT actively participated in major global electronics exhibitions:
- CES (Consumer Electronics Show) in the US
- Hong Kong Electronics Fair
- Taipei International Electronics Show
- Global Sources exhibitions
These exhibitions enabled CELEBRAT to gain in-depth understanding of regional market needs and consumer preferences, while building lasting relationships with global buyers and distributors.
Global Market Footprint Expanded
During this stage, CELEBRAT products gradually entered:
- Middle Eastern markets
- European markets
- South American markets
- Southeast Asian markets
An international sales channel network began to take shape.
2019–2023: Emerging as a Key Global Supplier in the Mobile Accessories Industry
After more than 20 years of development, CELEBRAT entered a phase of accelerated global growth.
2019 Key Milestones:
- Served over 4,500 international corporate clients
- Monthly shipments exceeded 1 million units
These figures confirmed CELEBRAT’s capability to deliver mature, large-scale, stable supply.
2020 – Further Global Expansion:
- Products reached over 80 countries and regions worldwide
- Cumulative global users exceeded 1 billion
2023 – Brand Globalization Upgrade:
- Products now cover over 200 countries and regions
- Signed regional distribution agreements in more than 50 countries
- Product categories surpassed 20+
Today, CELEBRAT offers a complete mobile accessory product portfolio:
- TWS Wireless Earbuds
- Bluetooth Speakers
- Wired Earphones
- Fast Chargers
- Power Banks
- Data Cables
- Smart Wearables
- Computer Peripherals
- Phone Cases & Mobile Accessories
Browse CELEBRAT’s full product lineup:
👉 https://www.celebrat.com/product/
Why Do Distributors Worldwide Choose CELEBRAT?
For distributors and resellers, the biggest challenge is not finding products — it’s finding a brand partner that supports sustainable, long-term growth.
1. 28 Years of Industry Experience – Reliable Supply Chain Stability
CELEBRAT brings:
✓ 28 years of deep industry expertise
✓ Complete in-house R&D capabilities
✓ Mature manufacturing capacity
✓ Multi-regional export experience
This helps distributors reduce supply risks and build a stable, predictable product supply system.
2. 20+ Product Categories – Covering Diverse Market Needs
Consumer preferences vary by country. CELEBRAT offers over 20 product categories, allowing distributors to source across multiple categories through a single brand — significantly reducing management overhead.
Key advantages include:
- Lower procurement and communication costs
- Streamlined supply chain operations
- Faster product line expansion
- Higher customer repeat purchase rates
3. Continuous New Product Development – Keeping Distributors Market-Ready
The mobile accessories market evolves rapidly. CELEBRAT’s ongoing investment in R&D and product planning helps distributors:
- Stay ahead of market trends
- Quickly enter high-growth categories
- Capture incremental sales opportunities
4. Brand & Marketing Support – Empowering Local Market Growth
CELEBRAT offers more than products — it provides a complete set of go-to-market tools:
- Product photos and video assets
- Marketing and promotional materials
- Social media content support
- Sales tools and product training
- Flexible regional distribution programs
All designed to help distributors build brand presence more efficiently in their local markets.
CELEBRAT’s Vision: Growing Together with Global Partners
From a single Guangzhou retail store in 1998 to a mobile accessories brand spanning over 200 countries and regions today —
CELEBRAT’s founding belief remains unchanged:
To build long-term, stable, and mutually beneficial partnerships with distributors worldwide.
If you are looking for:
✓ A Chinese mobile accessories brand partner
✓ A stable and reliable supply chain
✓ A diversified product portfolio
✓ Global market operation experience
✓ A brand system that supports distributor growth
CELEBRAT welcomes partnerships with:
- Mobile accessory distributors
- Wholesalers
- Resellers
- Chain retail clients
Join the CELEBRAT global partner network and co-create the next phase of growth.
Apply to become a CELEBRAT distributor:
👉 https://www.celebrat.com/become-distributors/