about us
In 1998, a company named YISON (Guangzhou Yisen Electronic Technology Co., Ltd.) was quietly established in Guangzhou, China. At that time, the global consumer electronics market stood on the cusp of a transformation from analog to digital. Mr. Liu, the founder of YISON, drawing on his deep experience in the audio electronics field, keenly recognized that true connection in the future would not lie in more complex devices, but in purer, more seamless experiences.
From its early days, YISON committed itself to an integrated business model that combines professional design, technology R&D, manufacturing, and import/export sales, focusing all its energy on the core mission of “sound.” From the first wired earphones and Bluetooth headsets off the production line, to securing over 80 design patents and more than 20 utility model patents, and successfully developing over 100 best-selling products, YISON spent nearly two decades transforming from a startup into a true industry powerhouse. With its solid product strength, YISON has earned prestigious certifications such as “Top 10 Brands in China’s Electronics Industry” and “Guangzhou High-Tech Enterprise,” carving a firm footprint in the global mobile accessories market.
Brand Origin: From Technical Accumulation to Visionary Rebirth
“By 2017, amid intensifying waves of globalization, YISON realized that a truly exceptional enterprise must possess not only the “hard power” to manufacture great products, but also the “soft power” to convey meaningful value. After 20 years of accumulated technical depth, a new brand vision gradually took shape — CELEBRAT was born. The name “CELEBRAT” is inspired by the word “Celebrate.” It signifies that when technology is no longer a cold pile of specifications but instead blends into the joyful moments of everyday life, technology has fulfilled its mission.”
Brand Synergy & Full-Category Sourcing Solutions
“CELEBRAT is not a fresh start from scratch, but a natural extension and elevation of YISON’s two decades of expertise. The brand inherits YISON’s powerful supply chain integration capabilities, rigorous quality management system, and internationally recognized certifications (CE, FCC, RoHS, etc.), while infusing a younger, more vibrant design language and a global aesthetic vision. From this point on, YISON remains the solid technological backbone, and CELEBRAT becomes the warm window for connecting with consumers. With a vast product matrix of tens of thousands of SKUs, CELEBRAT covers five core categories: Audio, Charging, Protection, Smart Wearables, and Lifestyle Essentials, dedicated to providing global partners with a one-stop, high-quality sourcing experience.”
The founder knows that truly great products are a symphony of technology and human care. To this end, CELEBRAT has brought together a creative and passionate team of product designers and sales professionals, closely linking cutting-edge technology with user experience. Whether it’s a gaming headset with zero-latency, 360° immersive sound for gamers, a TWS earbud for commuters offering lightweight comfort and crystal-clear calls, or an outdoor Bluetooth speaker with powerful output and IPX6 waterproof rating for outdoor enthusiasts, every product reflects CELEBRAT’s deep understanding and precise response to user needs.
Today, CELEBRAT’s footprint spans the globe. Its products are sold in over 150 countries and regions, and it has built deep, mutually trusting partnerships with more than 50 distributors and partners in over 40 countries and regions. From bustling Asian metropolises to Europe’s historic streets, from modern American workspaces to the fast-paced life scenes of the Middle East, CELEBRAT continues to deliver convenient, enjoyable digital life experiences to users worldwide with reliable quality, stylish design, and highly competitive value.
CELEBRAT firmly believes that every connection is a celebration worth having. In the future, CELEBRAT will stay true to its brand promise of “Saluting Life.” Built on 28 years of B2B experience and driven by an innovation engine that launches over 200 new products each year, CELEBRAT will join hands with global partners to bring the warmth of technology to every corner of the world.